Social Media Marketing

Experienced in full-cycle short-form video marketing, from IP development, content ideation, and scriptwriting to filming, editing, and platform distribution—ensuring effective execution and high-impact visibility across every stage

Deep understanding of platform algorithms and user behaviour across TikTok, Xiaohongshu, WeChat Channel, YouTube, and Facebook; skilled at crafting platform-native content strategies that drive exposure and maximise audience engagement

Adept at managing client expectations and translating feedback into actionable creative solutions

Myrrh Garden | Educational Influencer

Achieved 100K+ views per video, with top-performing content exceeding 1M views

Grew follower count by over 100K across platforms within the first 3 months of cold start

Alice@UCL | Career Influencer

Led positioning and monetisation strategy from the ground up

Managed content planning, production, and creator communications, resulting in a monetisable influencer brand with consistent engagement

Passion Jade | London-based MCN

Conducted IP positioning analysis and introduced company products and services to attract content creators for collaboration

Rubbish Sorting 101 | Explainer

Transformed trending topics into engaging, fast-paced explainer videos blending knowledge and entertainment—attracting over 500K views across platforms.